Marketing Tailored To Your Property

The landscape of Boston’s real estate in the past decade has changed almost beyond recognition. Marketing tools and strategies that were cutting-edge just a few years ago are fast becoming obsolete, and new approaches are appearing daily. At Encore we believe that each real estate transaction requires a deep-dive analysis to best position the asset within in the rapidly moving marketplace. We envelop each project with a custom marketing plan to drive the goals and objectives of our clients.

We find our in-house marketing approach is constantly evolving to meet the demands of Boston’s real estate landscape. We’re continuously redesigning the blueprints of our marketing approach in an effort to remain on the cutting edge and deliver exceptional results. We relentlessly study our competitors overperforming and underperforming real estate transactions and extract the tell tales on best practices. Encore uses sophisticated data modeling to drive our recommendations to best market an asset.

Big data, deep insights.

The Encore marketing team demonstrates an understanding of what makes buyers tick utilizing troves of data. We analyze public records, recent sales, neighborhood trends, existing comparables, and historical tendencies to formulate an understanding of what is driving an individual consumer to make a purchase. Our data-driven approach to studying buyers distinguishes why a particular consumer is making a choice so that we can design an approach to best meet their needs. We crunch the data and formulate a thoroughly supported recommendation roadmap so that you can choose confidently on next steps.

Purposeful positioning.

Encore treats each real estate opportunity as a branding initiative. We understand the manifestations of top performing listings and we emphasize the top functional benefits, emotional benefits, and societal benefits of every listing. We design a powerful and clear brand for every listing and ensure consistent messaging across touchpoints. It is crucial to manage how the market perceives your listing. We develop a customized and comprehensive marketing mix to drive goals. Our purpose-driven approach optimizes your listing across all markets.

Total experience.

Encore enhances the value of our listings by creating customer experiences. We find this approach deepens the customer relationship by leveraging what we know about a given customer to personalize offerings. Our research shows that high-performing listings provide a total experience. In fact, we believe that the experience drives most buyer’s choice to buy or not. Encore creates a consistent experience for consumers across numerous physical and digital touchpoints, such as listing materials, branded content, the staging of a listing, and management of the buyer’s personal interactions. With a commitment to extraordinary customer service, we optimize the buyer’s experience encouraging a streamlined transaction. We measure our success based on the customer’s satisfaction.

Connecting.

Encore leverages our tenure to cultivate our ever-expanding network. We bridge our relationships to ensure that our global, regional, and local marketing strategies are heard. We utilize state of the art analytics determining where buyers are performing their research and we make certain to connect with these communities. We tap into the insights and align our recommendations with the market demands. We foster our connections through consistent valuable messaging and harvest these contacts to provide you with the largest audience possible.

Inspiring.

Encore engages with customers with a pursuit of inspiration. Our research shows that inspiration strengthens commitment, and motivates buyers. We enhance the buyer’s experience to demonstrate the irresistible payoff. We utilize messaging and programs to qualify potential buyers and effectively cut loose anyone who is not inspired further concentrating the potential buyer pool.

Focusing.

With a highly focused local strategy, Encore has a thorough understanding of the Boston market. We’re able to leverage our personal experiences within neighborhoods and markets alike to best position a home. Our local based knowledge sets a listing apart and, as an overall strategy, positions your listing in the local community.

Organized for agility.

In a fast-paced, ever-evolving market, it is important to avoid complacency. We continually reinvent our marketing approach to remain nimble and execute only the most successful marketing techniques. When the market shifts we instantaneously react to ensure your listing is always best positioned. We bring real-time updates to a whole new level with daily adjustments. Our marketing strategy is a moving target to keep pace with the rapidly changing real estate environment in Boston.

Direct marketing.

Encore performs all our marketing in-house. We’re your only contact when making the best choices to position your listing. When you call our team, you deal directly with the individuals responsible for strategizing, designing, and implementing your marketing plan. We cut out the complications of managing multiple conversations and strategies and deliver you one consistent message from the source.

Building capabilities.

We believe that the most effective marketing mix includes connecting, inspiring, focusing, and organizing for agility. But none of those activities can be fully accomplished, or sustained, without the continual building of capabilities. We created a pronounced focus on continually educating and training to offer our clients with cutting edge marketing techniques. As marketers we must leverage customer insight, imbue our brand with a brand purpose, and deliver a rich customer experience. We connect, inspire, focus, organize, and build, as detailed here. We’re continuously challenged to create marketing materials that can truly speak to the needs our clients. We aim to please all parties involved with a transaction and you realize the benefit of a streamlined and optimized sales process.